Archive
Essays and field notes by Muhammad Ali Khan on Next.js, React, .NET, AI, and the systems that ship.
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The test looked conclusive. Variant B won by a margin the marketing lead could quote, and the recording they showed me was real. What the recording did not show was the CDN. We had cached the HTML of the page at the…
A clinic group asked me to turn off the map. Their reasoning was the reasoning I now hear every month. The search results page had an AI answer at the top, the answer already named a clinic, and the geo widget…
The first time a content operations lead asked me to "turn on the brand AI in Content Hub," the brand kit already existed. Someone had uploaded a PDF in Stream, the sections had filled in, and a superuser had flipped…
The question shows up in the first fifteen minutes of a discovery call, and it is almost never the question the slide was written to answer. A team still running XM or XP has seen the SitecoreAI launch, someone has…
We stayed on JSS for the XM Cloud Next.js apps longer than the changelog wanted us to. On 29 October 2025 Sitecore published an SDK lifecycle: Content SDK 1.x was the supported SDK for XM Cloud, and JSS on that product…
In 2024 I wrote a short series on the Sitecore Search JS SDK and then a geospatial follow-up. Part 1, in March, covered the React and UI packages, WidgetsProvider , and useSearchResults . Part 2, in April, was about…
