Guild
2× Sitecore MVP
Sitecore Technology MVP in 2025 and 2026. It is proof the enterprise work is real. The writing here still ranges across the stack.
Muhammad Ali Khan
Field notes on Next.js, React, .NET, AI, and full-stack systems that ship. Sitecore MVP is a credential — the writing still ranges across the stack.

02 // Proof
Guild
Sitecore Technology MVP in 2025 and 2026. It is proof the enterprise work is real. The writing here still ranges across the stack.
I am a developer in love with technology, and I write so the next person on a project has a clearer path than I did.
03 // Chapters
01
Edge runtimes
Headless frontends, JSS and XM Cloud delivery, caching, and the image and data paths that sit in front of a CMS.
02
Backbone
The services beside a headless frontend, including the Sitecore .NET work I certify and the APIs those projects depend on.
03
Applied AI
Notes on agentic workflows and content operations, kept inside systems that still have to ship and fail in predictable ways.
04
Delivery
Search, Content Hub, Shopify, SharePoint, and the work of taking a platform from concept through production.
04 // Writing
The integration diagram I inherited had one arrow, labeled "sync," pointing from Content Hub into XM Cloud. Under the arrow was a year's worth of duplicated blogs: a CMP entity, a matching page item, a broken link where…
An editor pinged me a screenshot of a Space and asked when the homepage would update. The Space was doing what Sitecore documents. It held a chat, a couple of artifacts, two collaborators, and a status that said the…
The demo that worried me was not a jailbreak. It was a successful run. A marketer asked a workflow agent to "prepare the campaign pages," the agent created the right items under the right templates, and the job id in…
In June 2025 I wrote about Experience Edge as one layer in a stack of caches, and in November 2025 I wrote about the specific way Netlify kept serving HTML after res.revalidate had already run. Both posts assumed a…
05 // Dialogue
A build, a talk, or something I wrote. No sales calendar. Occasional notes by email if you want them.
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