Guild
2× Sitecore MVP
Sitecore Technology MVP in 2025 and 2026. It is proof the enterprise work is real. The writing here still ranges across the stack.
Muhammad Ali Khan
Muhammad Ali Khan — Next.js, .NET, AI, and the systems that ship
Field notes on Next.js, React, .NET, AI, and full-stack systems that ship. Sitecore MVP is a credential — the writing still ranges across the stack.
Next.jsReact.NETAIFull-stack
02 // Proof
Recognition
I am a developer in love with technology, and I write so the next person on a project has a clearer path than I did.
03 // Chapters
Core technical systems
01
Edge runtimes
Next.js / React
Headless frontends, JSS and XM Cloud delivery, caching, and the image and data paths that sit in front of a CMS.
- Next.js
- React
- ISR
02
Backbone
.NET
The services beside a headless frontend, including the Sitecore .NET work I certify and the APIs those projects depend on.
- .NET
- APIs
- Sitecore
03
Applied AI
AI & agents
Notes on agentic workflows and content operations, kept inside systems that still have to ship and fail in predictable ways.
- Agents
- Content
- Guardrails
04
Delivery
Full-stack systems
Search, Content Hub, Shopify, SharePoint, and the work of taking a platform from concept through production.
- Search
- Commerce
- DXP
04 // Writing
Selected notes
Experience Edge Caching + SitecoreAI Content Velocity — Keeping ISR Honest
In June 2025 I wrote about Experience Edge as one layer in a stack of caches, and in November 2025 I wrote about the specific way Netlify kept serving HTML after res.revalidate had already run. Both posts assumed a…
Marketplace App Round Two — Shipping Beyond Our SEO Auditor
The SEO auditor I shipped in October 2025 did the job I built it for. It sits in the page builder as a context panel, fetches the published HTML, and reports missing alt text, titles, and heading problems without making…
XM Cloud A/B/n Testing at the Edge — A Developer’s Setup Notes
The test looked conclusive. Variant B won by a margin the marketing lead could quote, and the recording they showed me was real. What the recording did not show was the CDN. We had cached the HTML of the page at the…
Geo Search Patterns That Still Matter When Generative Answers Steal the SERP
A clinic group asked me to turn off the map. Their reasoning was the reasoning I now hear every month. The search results page had an AI answer at the top, the answer already named a clinic, and the geo widget…
05 // Dialogue
If a note here is useful, write to me.
A build, a talk, or something I wrote. No sales calendar. Occasional notes by email if you want them.
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